Customer just asked if the record we were playing in-store was available on itunes.......— Rough Trade (@RoughTrade) August 11, 2012
@ everyone thats asking We smiled and told them we had no idea and went about our business (selling records)— Rough Trade (@RoughTrade) August 11, 2012
Ironically, this brief exchange popped up in my twitter feed whilst I was in the middle of writing an anti-itunes article. One of the main points in it is wondering why the indie music scene hasn't created a digital equivalent of Rough Trade.
It begs the question as to why on earth music shops don't sell digital versions. Rather than lol'ing on the internet that someone wants to buy music on one of the most popular formats they could have sold him a card with a download code on. Regardless of recession & financial crisis stuff record shops are closing left, right and centre. But the last bit says it all "our business (selling records)". Notice they didn't say "our business (selling music)". In Hank Hill's voice I hear "we sell polyvinyl chloride and polyvinyl chloride accessories".
Anyway, these ideas will be more fleshed out in forthcoming "why i don't buy from itunes" and "why don't touring bands sell downloads on the merch table" pieces.